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UN Tourism and ICCA forge partnership to advance sustainable business tourism

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UN Tourism and ICCA have signed an MOU to promote sustainable practices within the meeting industry, aiming to align business tourism with global sustainability goals effectively.

UN Tourism and the International Congress & Convention Association (ICCA) have joined forces to promote sustainable development within the meeting industry.

The recent visit of an ICCA delegation to UN Tourism headquarters culminated in the signing of a Memorandum of Understanding (MOU), symbolizing the deepening collaboration between the two entities. This partnership aims to enhance the business tourism industry’s activity and impact, aligning with broader global sustainability goals. The MOU outlines various areas of cooperation, including raising awareness of business tourism’s value, supporting mutual events, promoting education, fostering collaboration, amplifying visibility for entrepreneurs, showcasing best practices, and advocating for the industry’s economic significance.

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UN Tourism Secretary-General Zurab Pololikashvili says: “The partnership between UN Tourism and ICCA recognizes the growing economic importance of business events for our sector. ICCA has been a valued Affiliate Member of UN Tourism since 2004, and our collaboration has yielded several joint publications and initiatives focused on advancing the Meetings Industry. With this new partnership, we look forward to shaping a more sustainable and resilient future for the business tourism sector.”  

ICCA CEO Senthil Gopinath says: “This collaboration with the UN Tourism has been a long-held strategy of ICCA. This is great news not just for our members but for the whole international associations meetings and events industry. We know how intrinsically linked the world of business events and tourism are, but this formal partnership gives us privileged access to each other’s communities. The partnership agreement also signifies a closer alignment of our industry-leading programmes.” 

Co-Founder & Chief Editor - TravelDailyNews Media Network | Website | + Posts

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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