The International Association of Amusement Parks and Attractions will hold the IAAPA European Conference at the Europa Park leisure park in Rust, Germany on September 14, 2004…
The International Association of Amusement Parks and Attractions will hold the IAAPA European Conference at the Europa Park leisure park in Rust, Germany on September 14, 2004.
With the theme of “A New Era of Creativity and Innovation,” the conference will feature a keynote address by Martin Lindstrom, one of the world’s leading marketing and branding experts. Lindstrom has developed successful marketing strategies for top-level clients including Mars, Pepsi, American Express, Mercedes-Benz, Ericsson, and the Yellow Pages. At the IAAPA European Conference, Lindstrom will address the need for amusement parks and attractions to develop strong international brands.
“The amusement industry is pleased that Mr. Lindstrom will share his expert knowledge of branding at the IAAPA European Conference,” said Clark Robinson, IAAPA President and CEO. “His development of new and groundbreaking marketing techniques has proved extremely effective for high-profile clients, and we are confident that his presentation will provide attendees with the tools they need to enhance their branding strategies.”
The IAAPA European Conference will also include presentations by a multitude of other amusement industry leaders, including Roland Mack, CEO of Europa Park; Robert Masterson, President of Ripley Entertainment, Inc.; Richard Pawley, Chair of the British Association of Leisure Parks, Piers, and Attractions; Zoltan Kun and Gerben Weening of PAN Parks; Salem Bin Dasmal of the Dubai Tourism Development Company; and Fabio Massimo Giuseppetti, principal of Palamon Capital Partners.
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