Berno Feuring, one of Europe`s most prominent hospitality consultants, will be among the instructors of the three-day Athens Hotel Branding Seminar…
Berno Feuring, one of Europe`s most prominent hospitality consultants, will be among the instructors of the three-day Athens Hotel Branding Seminar to take place between September 22-24, 2005 in Greece. The objective of this event is to educate hoteliers about the different options of branding their hotels and the alternative choices such as franchising, management contracts or hotel consortia membership.
Feuring has an immense experience in matching hotels with the proper brands and operators. His hotel development career started in 1959, when he launched a new type of business hotel in Mainz, Germany. Since then, he and his company Hotelconsulting Feuring have been involved in hundreds of hotel projects throughout Europe and Northern Africa including affiliations with leading hotel brands such as Marriott, Hyatt, Hilton, Le Meridien, Westin, Forte, Copthorne, Althoff Privathotels, Movenpick, Steigenberger, Country Inns by Carlson, Alfa, Queens and Maritim. Feuring has also developed his own Europahotel brand.
It is with great pleasure that we welcome Mr. Feuring as a keynote speaker to our event, said Dr. Dimitris Koutoulas, the scientific chair of the Athens Hotel Branding Seminar, which is aimed mainly at Greek hotel owners, investors and general managers. Greece has one of Europe`s largest hotel markets comprising 8,600 businesses with a total capacity of 341,000 rooms. However, despite its rapid growth, the Greek hotel sector is among the least penetrated by global and local brands, with only 2.5% of the country`s hotels having a brand affiliation. Mr. Feuring`s in-depth knowledge will help seminar attendants understand and utilise the benefits from working with an established brand.
The Athens Hotel Branding Seminar is organised by Travel Daily News, the leading and most influential tourism industry publication of Greece. Travel Daily News produces a daily e-newsletter both in Greek TravelDailyNews Greece & Cyprus and in English TravelDailyNews International. The Greek edition is read daily by 8,000 senior travel and hospitality professionals. The readership of the International edition is even larger, with 15,000 professionals from throughout the world receiving the daily e-newsletter. Travel Daily News also operates a separate consumer site and e-newsletter aimed at the Greek public under the Travel for all brand.
Additional information about the Athens Hotel Branding Seminar you can read here
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