…
Germany has the largest market worldwide in virtually all fields of environmental technology and is one of the most important locations for the industry. For example, the country is number one in the field of renewable energies: Germany is the world export leader for recycling and sustainable water technologies. In addition, with more than 14 percent of globally available capacities, the German wind energy industry is the largest in the world and sets standards for research and development.
Green meetings – a competitive advantage of the German meetings and conventions industry
Germany’s expertise in this field is also one of the distinctive competitive advantages of the German meetings and conventions industry: Many companies in various fields of business have realized that sustainable practices are an image booster and offer sound economic advantages.
German congress providers integrate climate-friendly measures in their entire preparation, implementation, and follow-up work for events. They range from eco-friendly travel to the venue and comprehensive recycling through purchasing local foodstuffs, to using leftovers to produce energy and converting car fleets.
Staged together by the GCB and European Association of Event Venues (EVVC), the greenmeetings and events conference in early March 2011 showed that awareness of green practices and climate protection has reached the German meetings, conventions and events industry. Around 400 delegates from all fields of the industry discussed the role of sustainability for the meetings and congress sector for two days. Another 200 registered participants were reached by the virtual tie-in event of the conference, which made its debut on the Internet two weeks later.
According to the results of the Meeting & Event Barometer, over one-quarter of the interviewed meeting hotels, convention centers and venues in Germany (27.4 percent) have already integrated a management system with a green concept for all business activities.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
