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Regatta Travel Solutions announced that it will integrate its booking engine for CVBs with Google Hotel Finder. The launch of Google’s Hotel Finder has generated a significant amount of discussion in the travel industry, especially since Google has begun placing the tool prominently in natural search results. The move by Regatta will allow CVBs to participate in the excitement as this tool takes shape and gains momentum with consumers.
"If someone Googles a hotel in Seattle and clicks the price that appears in the Google+ Local listing, there is no reason that VisitSeattle.org shouldn’t appear along with the other OTAs as a booking option with live prices," said Ashwin Kamlani, President of Regatta Travel Solutions. "CVBs underestimate the credibility they carry with consumers and unfortunately many have given up on the idea that they can drive a significant volume of leisure bookings to suppliers in their destinations. The results from our clients prove otherwise."
Regatta Travel Solutions made a big splash at this year’s DMAI Annual Conference in Seattle, serving as the official housing solution for the conference and garnering a lot of attention on the exhibitor floor with their ground breaking approach to attracting leisure bookings through CVBs. Regatta already offers its CVB clients the capability to be listed as a booking option in TripAdvisor‘s "Show Prices" tool, with pinpoint accurate tracking of ROI. Regatta’s booking engine will now be integrated with Google Hotel Finder through a strategic alliance with Woodcrick Ventures, Inc. and their Seekda technology which feeds live rates and availability to Google travel products. This is yet another example of how Regatta is opening the door for CVBs to participate in the most cutting edge online marketing tactics.
"We’re thrilled to have established this alliance with Regatta Travel Solutions and to have the Google Hotel Finder connection become a part of their innovative CVB offering. The Regatta solution set is second-to-none, and now participating CVBs and DMOs will have even greater reach and capabilities," said Craig Wingate, CEO of Woodcrick Ventures.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
