Hertz UAE marks ten years of operations this week by forecasting more growth in its car rental and leasing business and…
Hertz UAE marks ten years of operations this week by forecasting more growth in its car rental and leasing business and launching a ten-day prize extravaganza to reward its loyal customers.
Those driving a vehicle from Hertz UAE between October 1-10 automatically enter a draw presenting a range of attractive prizes, including a free all-inclusive one-year lease of a 5.9 litre Dodge Durango.
Also offering a Kenyan safari, a getaway break in Cyprus, two Toshiba laptops and five exclusive mobile phones, the prize draw is designed as a thank you to Hertz customers in the UAE who have helped the company achieve consistent business growth, despite intense competition.
Placing a big emphasis on service quality, Hertz UAE has developed a network of 15 car rental branches stretching across the Emirates, and has constantly expanded and modernised its fleet, which is now nearing 1,900 vehicles, with an average age lower than six months.
Backing its plans for more significant business growth, the company will in the next two months open a customer service centre to route calls more effectively, while there are ongoing efforts to improve the efficiency of its vehicle collection and delivery service, and upgrade its IT system.
In the first half of this year, our revenue was up more than 60 per cent compared with the same period in 2002, while the market overall grew only by around 15 per cent, said Bob Farrow, general manager of Hertz UAE.
This was despite the effects of the war in Iraq, SARS, and instability in the Middle East. It was also despite the fact that we are operating in a market in which all major international car rental companies are represented, and where there is a continuing proliferation of other car rental and leasing operations.
Added Farrow: We aim to achieve more growth in the coming year, with the backing of our growing number of loyal customers. Over the past decade, they have helped Hertz UAE develop into one of the country`s top car rental companies, and the prize draw we`re launching this week is our way of saying `thank you` to them.
The draw also offers ten lucky customers the chance to win luxurious wrist watches. Underlying the hassle-free aspect to Hertz service, the draw requires no form-filling as all rental and lease customers driving a Hertz vehicle during the period 1st -10th October 2003 enter automatically with their rental agreement number.
Hertz UAE is 100 per cent owned by Al-Futtaim Group, one of the UAE`s leading local family business organizations. The Group has more than 10,000 employees, and its myriad of business activities include major car dealerships, consumer electronics, insurance, civil engineering, hardware, advertising, construction, ship repair, steel fabrication, real estate and property development, with projects such as the $4 billion Dubai Festival City currently under way.
Photo: Hertz UAE employees celebrate the company`s 10th birthday and pledge to achieve more growth in the coming years.
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