A new report from PhoCusWright reveals companies seeking to participate in the surging online travel opportunity in Canada must understand the distinct dynamics of this unique marketplace. Reaching Canadians and…
A new report from PhoCusWright reveals companies seeking to participate in the surging online travel opportunity in Canada must understand the distinct dynamics of this unique marketplace. Reaching Canadians and compelling them to explore the uniqueness of their own country cannot be done without using engaging online messages, media convergence, and social communities, says Jens Thraenhart, executive director of marketing strategy and customer relationship management at the Canadian Tourism Commission. In other words, understanding online travel consumer behavior in Canada is critical to success.
The report finds online travel in Canada gaining momentum. In fact, the Canadian leisure and unmanaged business travel market has more than doubled in two years to reach C$6.5 billion in 2006, and is projected to nearly double again by 2009. The Internet is playing an increasingly significant role in both influencing consumer shopping and as a source of transactions, PhoCusWright concludes.
Canada`s unique demographics, industry structure and traveler behavior make for a very distinctive travel marketplace that must be understood on its own terms, says Douglas Quinby, PhoCusWright leisure travel analyst and author of PhoCusWright`s Canadian Online Travel Overview. With an in-depth look at all product segments in the total Canadian travel market, as well as rich consumer profiling, regional breakouts and projections through 2009, this one-of-a-kind report is a critical tool for making strategic decisions about doing business in Canada.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
