Following on the success of its inaugural International Sales and Marketing Summit for senior level congress centre sales and marketing directors at last year’s IMEX, AIPC is staging a second Summit to…
Following on the success of its inaugural International Sales and Marketing Summit for senior level congress centre sales and marketing directors at last year’s IMEX, AIPC is staging a second Summit to coincide with this year’s IMEX.
The object of the 2006 session was to create a forum in which key market issues could be identified and discussed from a global perspective, and it attracted almost 50 participants from centres all over the world. This session was rated very highly in follow up surveys, with all responding participants indicating they felt it was a valuable investment of their time and that they would be interested in attending a subsequent session on the same subject.
The second Summit is the result of this positive reaction, and will be staged again in cooperation with the 2007 IMEX. The purpose of this second session will be to take the major market issues identified in last year’s session and review alternate strategies for centres to use in dealing with them as they develop their own sales and marketing programs. The format will be somewhat different from last year’s in that it will focus on case studies and strategy discussions. The detailed program is now under development by a task force of last year’s participants, and will be presented to members early in 2007.
The Summit is open to participation by representatives from all AIPC member centres. It is clear that the quality of this kind of session is a direct function of the diversity of input from different parts of the world, so it is everyone’s interest to have the widest possible participation says AIPC President Barbara Maple.
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