As ICC CWC 2007 Venue Summit IX continued in Saint Lucia, more delegates have arrived to participate in critical sessions covering key specialist areas in the run-up to the 2007 ICC Cricket World Cup. The…
As ICC CWC 2007 Venue Summit IX continued in Saint Lucia, more delegates have arrived to participate in critical sessions covering key specialist areas in the run-up to the 2007 ICC Cricket World Cup. The three-day Corporate Communications Workshop V opened yesterday (June 7) with delegates from all nine Host Venues in attendance.
Communications Managers from all of the Local Organising Committees (LOCs) spent the morning updating each other on the communications activities taking place in their respective territories. The forum afforded them the opportunity to share creative ideas and highlight successes in the roll-out of their programmes as well as identifying country-specific challenges which they face.
“Spending time with my counterparts from the other Host Venues in this type of forum is of huge benefit. It is great to see and hear about the roll-out of each LOC’s specific programmes. There is a lot of work being done at the grassroots level right across the region. It was useful to be able to each share some of the daily challenges we face as individual Host Venues that may not be so apparent from a regional perspective. It means we benefit from hearing about everyone’s experiences. For example, a creative idea that has been successful in one country might be something we can think about adapting and applying ourselves,” noted Communications Manager of St. Vincent & the Grenadines LOC, Elson Crick.
The group sessions then saw participants collectively working through some of the communications issues surrounding the delivery of the tournament, as well as shining the spotlight on best practices. Planning and management of crisis communications formed the foundation for the afternoon session as the delegates were led through a training session facilitated by Alison Saunders-Franklyn of SFA Communications.
Key learnings included agreement on why crisis planning is necessary, issues monitoring in order to correctly identify potential crises and key actions to be undertaken in the event of a crisis.
“Being prepared to deal with a crisis in the run up to a tournament of this size is very important,” commented Jennifer Gaston of the Saint Lucia LOC.
“One of the key things we covered was the fact that this tournament has so many stakeholders and that as a result while we are clear on what the roles of CWC and LOCs are, we now need ensure that in each country we hold a strategic crisis planning session with organisations who have an interest in various aspects of the delivery of this tournament, so that everyone knows where the lines of communication are demarcated.”
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