The Pearl-Qatar, the US $ 2.5 billion man-made island being built offshore the Qatari capital of Doha in the Arabian Gulf, has…
The Pearl-Qatar, the US $ 2.5 billion man-made island being built offshore the Qatari capital of Doha in the Arabian Gulf, has appointed Action Global Communications to handle its international public relations requirements for the Riviera-style project – the first international real estate project to emerge from Qatar.
The award follows a competitive bid and the contract will be overseen by Dubai-headquartered MCS/Action, the Gulf regional hub of the Nicosia-based Action Group.
Action had the edge on the competition because of its in-depth knowledge of the retail and real estate sector and the breadth of its area of influence which encompasses 30 countries across three continents, said Nick Bashkiroff, Development Director, The Pearl-Qatar.
Action will now play an integral role in the international marketing of this world class project which will be an iconic development to establish Qatar on the global stage.
MCS/Action is in the process of opening an office in Doha to provide day-to-day support to The Pearl-Qatar and the company`s other Doha-based clients.
This is a highly prestigious client and takes Action into a rapidly developing market, said Greg Hunt, Managing Director, MCS/Action.
A vibrant multi-lingual, multi-market marketing communications strategy has been developed which will ensure the differentiation from other Gulf developments of this, the largest real estate project in Qatar and the first in the country to offer freehold and residential rights to international investors.
The Pearl-Qatar will be an aspirational address with facilities unsurpassed within the country, indeed the Middle East. This is not just another me-too project mimicking the success of Dubai although comparisons will be natural. Our realistic positioning is that it will truly be a destination of pride for all Qataris and investors.
The rediscovered island, which is being built on a reclaimed pearl diving reef, will offer a high-end island retreat with 30,000 residents in 10 distinctly themed districts, three deluxe hotels, four marinas, leisure facilities and 60,000 square metres of luxury retail and restaurant space.
The Pearl-Qatar is being developed and promoted by United Development Company (UDC), Qatar`s largest private sector shareholding company which is listed on the Doha Securities Market.
Dredging work for The Pearl-Qatar is currently under way. The first investors are due to take up residency in late 2006 with the entire project due for completion in 2009.
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