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The Jordan Tourism Board (JTB) has announced it has strengthened its commitment and presence in the Middle East with the appointment of a permanent Gulf Cooperation Council (GCC) representation office provided by the Mohamed Al Geziry Consultancy based in Dubai.
“This partnership has been forged to deliver [our] marketing strategies and goals in the region, to further promote Jordan’s diverse and exciting product and to reflect its true image as a rich and diverse destination for history, religion, archaeology, business, health and wellness, cultural heritage and adventure,” JTB said. “The kingdom has long captivated visitors of various interests with its many iconic attractions including Petra, which is one of the world’s seven wonders, and the Dead Sea, which is the lowest spot on earth."
Jordan Tourism Board managing director Nayef H. Al-Fayez said: “We are truly excited about the appointment of Mohamed Al Geziry Consultancy, whom we are confident that with their well established presence and solid expertise and relationships in the market will greatly assist us in strengthening the positioning of Jordan as a destination of choice for both Arab Nationals and Expatriates alike.”
Al-Fayez added that JTB’s strategy in the GCC will focus on strengthening trade awareness through actively participating in trade fairs, workshops, road shows, joint trade promotions and events in the region as well as hosting trade & media FAM trips. Our strategy to increase Consumer Awareness will be through the development of niche segments, targeted PR, Consumer advertising and promotions.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
