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NTA becomes ASTA`s first strategic partner of THETRADESHOW

The National Tour Association (NTA) has signed on as the first Strategic Partner with THETRADESHOW

The National Tour Association (NTA) has signed on as the first Strategic Partner with THETRADESHOW (Travel Retailing and Destination Expo) and in presenting the 2006 event which will be held Sept. 10-13, 2006, in Orlando, the American Society of Travel Agents (ASTA) announced today.



THETRADESHOW will be a 3-day trade show featuring travel suppliers from all over the world, representing every segment of the travel industry. Starting in 2006, the event will take place the second week of September every year and will be held in Orlando in even years and Las Vegas in odd years.



We are thrilled to be able to count on NTA as a strategic partner in developing and holding THETRADESHOW next year in Orlando and are extremely pleased that they were the first to sign on. NTA is a leader in the industry, whose opinions and input will no doubt add greatly to the quality and ultimate success of the new show format. By working together, we can ensure that THETRADESHOW is a top-notch product for agents and suppliers alike, said ASTA President and CEO Kathy Sudeikis, CTC.



Our involvement with ASTA in THETRADESHOW is another exciting and major step forward in NTA`s effort to build member value through alliances with other leaders in the travel industry, NTA Chairman and CEO Ann Thomas, CTP, said. It also represents a new era in the longstanding relationship between our two associations, as travel agents and tour operators are natural partners. THETRADESHOW, with ASTA and NTA`s combined energy, provides a new and important venue for creating those partnerships between agents and NTA members.



As a strategic partner, NTA will be involved in all aspects of the show from overall design to speakers and education.



At THETRADESHOW, travel sellers will have the opportunity to meet one-on-one with suppliers and to learn in-depth about their products.



For more information, call ASTA`s Meetings Department at 1-800-ASK-ASTA or visit www.astanet.com.



The National Tour Association is an organization of nearly 4,000 tourism professionals involved in the growth and development of the packaged travel industry. NTA comprises members from 28 countries and is committed to providing business opportunities and knowledge to its members, while offering a collaborative, caring environment in which to build relationships. For more information, please visit www.NTAonline.com.



The mission of the American Society of Travel Agents and its affiliated organizations is to enhance the professionalism and profitability of members worldwide through effective representation in industry and government affairs, education and training, and by identifying and meeting the needs of the traveling public. The Society is the world`s largest and most influential travel trade association with more than 20,000 members in 140 countries.

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