AirAsia has bagged “The Brand Laureate 2006-07 for brand excellence in the Airlines-Low Cost Carrier Category” award, at the inaugural Brand Laureate Awards by Asia Pacific Brands Foundation (APBF) in…
AirAsia has bagged “The Brand Laureate 2006-07 for brand excellence in the Airlines-Low Cost Carrier Category” award, at the inaugural Brand Laureate Awards by Asia Pacific Brands Foundation (APBF) in Kuala Lumpur. The award was presented by Minister in Prime Minister’s Department, YB Dato’ Seri Mohamad Nazri bin Tan Sri Abd Aziz, accepted by Kathleen Tan, AirAsia’s Executive Vice President – Commercial.
The BrandLaureate Awards, also known as the Grammy Awards for Branding, recognise the best brands from Malaysia and Asia Pacific and covers various industries and categories from multinationals to local, small and medium industries. Winners are decided based on certain criteria which include brand strategy/identity and brand culture. 72 winners had been selected from 300 nominees including 50 from countries like Hong Kong, Singapore, Indonesia and Thailand.
“I am delighted and honored to accept this award. Everyone knows that AirAsia is a young and fast-growing airline established five years ago The Regional BrandLaureate Award is a recognition that reflects our brand passion, dedication and the amazing spirit of our people, and it exemplifies the distinct values of the brand we have built. Our fares are cheap but nothing else about us needs to be cheap. AirAsia is built on commitment, and commitment comes from the hearts of our people. Low fares, comfortable flights with our fun and friendly service make our guests come back for more. Our bold and dare-to-be-different attitude embodies our brand culture and experience. This award is truly a tribute to our 4,000 young AirAsians whose sheer dedication, commitment and passion are the driving force behind the AirAsia brand,” said Kathleen Tan, Executive Vice President – Commercial, AirAsia.
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