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Delta taps Orbitz supplier link to reduce distribution costs

Delta Air Lines and Orbitz, announced that the airline has implemented…

Delta Air Lines and Orbitz, announced that the airline has implemented Orbitz Supplier Link technology to reduce its distribution costs.



Introduced in August 2002, Orbitz Supplier Link was designed to assist airlines in lowering distribution costs. Supplier Link is a scalable technology that establishes a “direct link” to an airline’s internal reservation system to store passenger records, manage information and book tickets. Supplier Link charges a minimal fee per ticket processed and currently represents approximately 50 percent of Orbitz’ overall air transactions.



“The airline industry continues to struggle with a difficult competitive environment and surging fuel costs. In order to be cost competitive and successful in the industry, airlines need to simplify their business models. Supplier Link technology is a proven and scaleable direct connection to airlines, providing eight major U.S. carriers with substantial cost-savings,” said Ken Esterow, President and CEO, Travel Industry Services, Americas, Cendant TDS. “Orbitz’ Supplier Link helps reduce distribution costs through Supplier Link.”



“Implementing Supplier Link with Orbitz is just one of the many initiatives currently underway to significantly reduce our sales and distribution costs,” said Pam Elledge, Delta’s vice president of Sales and Distribution. “Delta is committed to creating a competitive distribution cost model which allows us to provide content to customers in the lowest cost channels in line with Delta’s overall transformation efforts.”

Theodore Koumelis
Co-Founder & Managing Director - Travel Media Applications | Website

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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