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With more than 75 years of experience as a leading worldwide travel company, the Spain-based Barcelo Group, whose divisions include hotel and resort operations for more than 180 properties in 17 countries and a travel division operating 505 travel offices and agencies in 23 countries, is on target to successfully complete the company’s growth objectives set for 2010, according to the company’s recently released 2008 annual report. Already ranked as the third largest hotel operator in Spain, the leading Spanish hotel chain in both the United States and the United Kingdom, and the 24th largest hotel operator worldwide, the company promises to meet its portfolio objective for 2010: to promote more than 200 hotels, all of which are forecast to be exclusively four- and five-star properties.
The hotel and resort division’s rampant growth in the last five years has allowed the company to almost double its offering. To support the portfolio’s rapid expansion, Barcelo has increased its presence in North America by launching advertising and public relations campaigns targeting the North American leisure travel market. With these new initiatives, Barcelo Hotels & Resorts intends not only to introduce the brand but also to simultaneously position the company’s diverse offerings as the most valuable resort options, particularly for all-inclusive travel to Latin America and the Caribbean.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
