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Bass Hotels&Resorts to launch two new summer programmes

Bass Hotels<.> & Resorts will launch two unique summer holiday packages with special added benefits, and outline extensive development plans…

Bass Hotels<.> & Resorts will launch two unique summer holiday packages with special added benefits, and outline extensive development plans in the Middle East and Africa, at next month`s Arabian Travel Market 2001 in Dubai (May 1-4).



The global hotel operator will be showcasing its three leading hotel brands; Inter-Continental, Crowne Plaza and Holiday Inn at the Middle East`s premier travel trade show.



The new Visa Summer Holiday Money Promotion incorporates two separate programmes, with a double incentive for Visa cardholders, offering guests special accommodation packages, plus a wide choice of value-added benefits.



The Summer Options and Weekender Plus programmes offer Visa cardholders the opportunity of a complimentary night`s stay when making a reservation at one of the participating Inter-Continental, Crowne Plaza, and Holiday Inn hotels and resorts, in the Middle East and Africa.



ATM gives us the perfect opportunity to highlight our new summer leisure programmes available at Inter-Continental, Crowne Plaza, and Holiday Inn properties, said Denis Johnson, Vice President, Sales and Marketing, Bass Hotels & Resorts, Middle East and Africa.



Full details will be announced during the show, but there will be a broad range of exceptional value-added benefits on offer at a number of hotels and resorts around the region and worldwide, which underlines the extended choice offered by our three leading hotel brands.



With more than 3,000 properties and 490,000 guest rooms in close to 100 countries, Bass Hotels & Resorts will use the exhibition to illustrate to the travel trade that it is capitalising on its strengths as a multi-branded hotel operator, while still highlighting the core value of each brand.



Currently operating 110 properties in the Middle East and Africa, Bass Hotels & Resorts has another 26 properties currently under development in the region, with many more in the pipeline. Expansion plans include landmark openings at a number of new destinations, including the management of Inter-Continental and Holiday Inn hotels in Tunisia for the same owner.



Impressive new Inter-Continental resorts will open in Taba Heights and Sharm El Sheikh in Egypt in October (2001), while another new Inter-Continental property follows in Makkah in Saudi Arabia in November.



With five Crowne Plaza hotels currently under management in Abu Dhabi, Dubai, Kuwait, Jeddah and Muscat, the brand`s first new resort property opens in Sharm El Sheikh in June (2001), while another Egyptian Red Sea resort property is under development at Abu Soma. New Crowne Plaza hotels are also taking shape in Beirut and Cairo.



The full service Holiday Inn brand is also expanding rapidly across the region, and arrives at another new destination with the opening of the Holiday Inn Doha in Qatar in October (2001). Another 11 new Holiday Inn properties are under development in Saudi Arabia and Egypt, while the brand`s second hotel opens in Dubai this year.





Foto: Denis Johnson: ATM provides us with the perfect opportunity to highlight the two new summer leisure programmes available through our Inter-Contintental, Crowne Plaza and Holiday Inn properties.

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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