Golden Tulip announced the signing of the lease agreement between EuroTulip Hospitality Management and Harry Bensink Beheer for the…
Golden Tulip announced the signing of the lease agreement between EuroTulip Hospitality Management and Harry Bensink Beheer for the Parkhotel de Branding. As per 1st January 2004, the hotel will be operated by EuroTulip and will be rebranded to become the Golden Tulip Parkhotel Doorwerth.
The hotel, located in Doorwerth, The Netherlands offers 120 rooms, 25 conference and banqueting halls catering for up to 450 persons and recreational facilities, such as swimming pools, a health club and tennis courts on grounds of 4,8 hectares.
Martin Paardekooper, managing director of EuroTulip Hospitality Management B.V. comments: The Parkhotel de Branding has traditionally been a successful hotel focusing on the conference and training, as well as the leisure markets. Alongside our existing hotels in the EuroTulip portfolio, which are mainly located in the Veluwe and focusing on the same markets, we feel that the synergetic effect will be enormous.
Harry Bensink, owner of the Parkhotel de Branding, states: I am very pleased to sign this agreement with EuroTulip. In today`s climate, there is a strong need for rationalizing hotel operations. By becoming a part of EuroTulip and Golden Tulip, I feel my hotel will be in a good position to continue delivering positive returns and subsequently increase its property value.
Hans Kennedie, managing director & chief executive officer of Golden Tulip Hotels, Inns & Resorts, adds: Both EuroTulip and Golden Tulip see this hotel as a positive addition to their respective portfolios. By operating the hotel alongside the existing six EuroTulip hotels and by investing in a brand, such as Golden Tulip, there is an immediate upside in returns resulting from the concentrated marketing efforts, access to high value business via Golden Tulip channels and of course, the intangible effect of the brand.
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