InterContinental Hotels Group will be expanding its portfolio of properties in Qatar with the introduction of its Holiday Inn brand in Doha. Being developed by Ali Bin Ali Group, ‘Holiday Inn Doha’ will be located at…
InterContinental Hotels Group will be expanding its portfolio of properties in Qatar with the introduction of its Holiday Inn brand in Doha. Being developed by Ali Bin Ali Group, ‘Holiday Inn Doha’ will be located at Musheireb.
As the host of the 2006 Asian Games, Doha is fast becoming a major player in the region’s evolving tourism industry and The Qatar Tourism Authority is working hard to differentiate Doha – and the country as a whole – by positioning it as a short-stay, leisure and business travel spot, rather than a mass-market destination.
Catering for the rapid expansion of Qatar’s business industries and development of the tourism sector, InterContinental Hotels Group has identified high demand for premium quality, good value accommodation to meet the needs of regular, intra-Gulf business travellers and vacationing family groups.
Commenting on the new property, Peter McElwaine, CEO, Ali Bin Ali Group said, “This development will serve to cater for an increasingly discerning market sector, searching for high quality, affordable accommodation in Qatar. Tying up with the prestigious InterContinental Hotels Group brand will ensure Ali Bin Ali Group maintains its reputation for providing world-leading services across the Middle East.”
Phil Kasselis, Vice President, Development, InterContinental Hotels Group, Middle East and Africa, said, “The Holiday Inn Doha agreement follows the opening of Holiday Inn Sharjah and the announcement of Holiday Inn Abu Dhabi, both in the UAE. While the Doha property represents the InterContinental Hotels Group’s continued expansion across the region it also demonstrates the company’s ability to stay one step ahead of the diversifying Middle East tourism trade.”
“Qatar is a key market for both business and leisure travellers and being at the forefront of its dynamic development as a hospitality and leisure hot-spot is of paramount importance to InterContinental Hotels Group, which has led the region’s hotel industry for over 40 years,” added Kasselis.
The Holiday Inn Doha is scheduled to open by the end of 2008.
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