Middle East business travellers have voted Hilton International, as the Leading Hotel Choice across the region in the annual 2004 BDRC Middle East Business Guest Survey…
Middle East business travellers have voted Hilton International, as the Leading Hotel Choice across the region in the annual 2004 BDRC Middle East Business Guest Survey. The announcement coincided with the Worldwide Hospitality Awards 2004 the Oscar`s of the travel industry which named Paul Hutton, Hilton Kuwait Resort`s General Manager as Best Hotel Manager.
The BDRC (Business Development Research Consultants) independent research survey results were calculated from over 500 in-depth interviews with business guests from Saudi Arabia, Kuwait, UAE, Oman, Egypt and Jordan. Survey findings revealed that Hilton enjoys the highest recall in terms of unaided awareness, as well as nights spent in each hotel over last year.
We are extremely proud of how well our brand has performed in this year`s BDRC survey, which we take very seriously at Hilton because it represents feedback from travel pros and our most valued customers. This goes to show that not only are we strengthening our presence in the region, but boosting our product and service offering. This reaffirms our stature as the leading hotel brand worldwide said Rudi Jagersbacher, Hilton International`s Vice President, Arabian Peninsula.
The Hilton HHonors loyalty programme ranked in the top three for brand awareness, while it also won Best Hotel Loyalty Scheme at this year`s prestigious Business Traveller Reader Awards in London.
Hutton`s win as Best Hotel Manager is testament to his managerial capacity, sales performance, human and social dimension, and participation in the local community.
This is an extremely gratifying accolade for the hotel, and every staff member. I couldn`t be the Worldwide Hospitality Award General Manager of the Year without such a world class team behind me, said Hutton.
Hilton Worldwide Resorts also received a share of the success pie by taking home the Marketing Strategy of the Year award at the UK`s prestigious National Business Awards 2004. Triumphing over marketing strategies implemented by leading global businesses such as Proctor & Gamble, Data Select, Pfizer and Travelex, Hilton won the UK`s Business Oscars for its innovation, planning and execution across all disciplines of its marketing strategy.
Hilton International (HI), an operating division of the UK based Hilton Group plc, owns the rights to the Hilton brand name throughout the world, with the exception of the USA, where the Hilton brand is owned and managed by Hilton Hotels Corporation (HHC).
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