Bass PLC shareholders have approved the company`s name change to
Bass PLC shareholders have approved the company`s name change to
The name Bass and the red triangle trademark were sold with the Bass Brewers business to Interbrew in August last year. A condition of the sale was that Bass ceases using the name by 21 August, 2002.
Six Continents was selected for its representation of the global spread and aspirations of the group, which operates over 3,200 hotels and resorts in close to 100 countries and territories, across six continents with the Inter-Continental, Crowne Plaza, Holiday Inn, Express by Holiday Inn and Staybridge Suites brands.
The new Six Continents symbol has been designed to reinforce the name in a manner that is clear and distinctive.
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