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Cranley's independent ratings

New research reveals hotels’ green credentials

The breadth of information in the unbiased hotel reports is very relevant for companies currently creating or reinforcing compliance with preferred hotel programmes incorporating corporate social responsibility policies or increasing its percentage of bookings made online. Issues such as disabled employees’ special needs, employees’ security whilst staying over night or environmental sustainability practices are assessed by Cranley’s inspectors and monitored during annual onsite audits to ensure compliance with any agreed standards. And while many major companies…

The breadth of information in the unbiased hotel reports is very relevant for companies currently creating or reinforcing compliance with preferred hotel programmes incorporating corporate social responsibility policies or increasing its percentage of bookings made online. Issues such as disabled employees’ special needs, employees’ security whilst staying over night or environmental sustainability practices are assessed by Cranley’s inspectors and monitored during annual onsite audits to ensure compliance with any agreed standards. And while many major companies have the ability and muscle to drive corporate social responsibility, these features are particularly relevant to buyers in the SME sector who often lack the resources or influence to obtain and monitor such specific information.

Said Mike Murray, Cranley Managing Director: "We now provide travel managers with a unique tool and superb resource when implementing CSR to a company’s accommodation and MICE needs. "Whilst there are a growing number of self-managing carbon calculators suitable for hotel emissions and web sites and services assessing travel security to countries or regions, we believe that we are the only provider in the business travel sector with the ability to give companies detailed, audited information essential to CSR at the level of individual hotels. And of course, the facilities reports and rating are very useful too!”

Cranley launched with hotels in the Middle East in 2006, setting benchmarks in hotel ratings and information for the region. This was followed by Cyprus, London, Dublin, Brussels and other European cities and more recently by US cities and States including Boston, New York and Florida. Cranley takes no commissions from hotels and does not make bookings and therefore is a truly independent information provider.

Featuring comprehensive and unbiased reports and assessments on hotels’ facilities and quality, these independent ratings on the Cranley website are a valuable aid to corporate travel managers and travellers, particularly when considering corporate social responsibility policies.

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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