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Vizergy prides itself on the traffic and direct bookings it delivers to clients, but it also takes pride in the education it delivers to the industry. In addition to the company’s consistently insightful blog, webinars and whitepapers, the company recently had a new Hospitality Sales and Marketing Association International (HSMAI) board appointment and is active with speaking engagements. Participating on a diverse group of boards and speaking has allowed Vizergy to further expand its thought leadership and equip hoteliers with the knowledge they need to succeed.
While Vizergy President and CEO Joe Hyman has been a mainstay on the HSMAI Digital Marketing Council—and is also helping develop HSMAI’s Certified Hospitality Digital Marketing (CHDM) program—and Corporate Director of Sales Nikki Hudson has participated on the Resort Marketing Advisory Board, Mark Klayman is new to this role. Klayman, a Vizergy Director of Business Development, was recently appointed as a Board of Director on HSMAI’s Central Florida Chapter. Mark brings extensive experience in digital travel marketing, expertise in both branded and independent hotel operations and intimate knowledge of the ultra-competitive Orlando area market.
His appointment will allow Vizergy to provide insights to hoteliers in the company’s home state. It also deepens the relationship between HSMAI and Vizergy, as the two entities have partnered on numerous pieces of content and projects the past several years.
“We’re excited to have Mark on our board, as he’s a knowledgeable and experienced hospitality marketing expert right in our backyard,” says Jeffrey Chase, President of HSMAI Central Florida. “We look forward to him sharing his insights on the latest trends in online marketing, so that our HSMAI member properties can stand out in such a competitive market.”
In addition to Klayman’s new board participation, Vizergy has had a busy speaking schedule, including one recent event that benefitted students. Director of Business Development Denise Bina, a member of the HSMAI Arizona Chapter Student Relations Committee, recently spoke to hospitality students at Scottsdale Community College about the latest developments in hotel Internet marketing.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
