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VOILA Hotel Rewards announced a loyalty program launch with Othon Hotels (Hoteis Othon), one of Brazil’s leading hotel brands. As the world’s number one loyalty program for independent hotels, the partnership marks VOILA’s debut into the Brazilian market and the addition of an estimated 1,600 rooms to its global rewards network.
"We chose to partner with VOILA Hotel Rewards because of the program’s impressive growth and reputation as a worldwide brand builder,” said Fernando Chabert, CEO of Othon Hotels. “We are proud that for over 65 years we have built what is now one of Brazil’s premier hotel chains. Our alliance with VOILA will allow us to re-launch our existing Othon Special Guest program and introduce Othon to an entirely new audience, setting the standard for hotel loyalty programs in Brazil while taking the exceptional service we provide guests to an elevated level.”
Since 1943, Othon Hotels has been synonymous with traditional and authentically local lodging in some of Brazil’s most picturesque destinations. One of Brazil’s leading hotel chains, Othon Hotels includes nearly 30 properties and five brands throughout Brazil, Portugal and the U.S. including: Othon Palace, Othon Classic, Othon Travel, Othon Suites, and Othon Pousadas.
“We are proud to have met the high standards of one of Brazil’s most prestigious brands and look forward to adding Othon to our increasingly strong global portfolio,” said VOILA Hotel Rewards senior vice president and managing director, Gabi Kool. “VOILA offers our members the ultimate in choice and now they can also enjoy reward stays at some of Brazil’s most desirable locations. We look forward to expanding the VOILA program to tap into the significant growth opportunities occurring across South America. Brazil is a very important market for our strategic growth and we will be announcing additional partnerships within the next 60 days.”
Members of the new, VOILA co-branded Othon Special Guest program will enjoy access to hundreds of properties where they receive exclusive perks. Members can redeem their points for free hotel stays while receiving benefits such as room-class upgrades, enjoying complimentary amenities, tailored pre-arrival room preferences, priority check-in, and VIP access to hotel amenities.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
