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250 senior MICE Executives will meet in Monaco

naseba, a major industry event organiser, will bring together over 250 European and American senior MICE Executives from multinational corporations to celebrate the 2nd Annual MICE Executive Congress 2004…

naseba, a major industry event organiser, will bring together over 250 European and American senior MICE Executives from multinational corporations to celebrate the 2nd Annual MICE Executive Congress 2004 in October 3rd – 5th 2004 in Monaco at the exclusive Hotel Hermitage and Hotel de Paris. The Congress is under the High Patronage of HSH Prince Albert.



MICE is a unique 3-day event based on pre-scheduled one-to-one business meetings, world-class keynote lectures, focused workshops and discussion groups. All keynote lectures and business meetings will take place in the Sporting d`Hiver complex.



Delegates can expect an interactive agenda, personalised itinerary and keynote topics such as The New Strategic Role of the Meeting Planner, Corporate Sports Sponsorship – A F1 Case study, Car Launching, Media Impact on Security Concerns and The New Role of the CPO.



Key Speakers:


  • Andre Schneider, Managing Director & COO – WORLD ECONOMIC FORUM (DAVOS)

  • Philippe Lassalle, Scientific Communications and Congresses Director – Allergan

  • Bjoern Widemann, Sponsorship Director – Allianz

  • Thomas Haiberger, Group Procurement Director – Borealis

  • Maria Fry, EMEA Event Director, CISCO Systems

  • Luca Demeo, Global Brand Director, Fiat Lancia

  • Luca Favetta, Global Director Events EMEA – Asia Pacific, SAP

  • SVP Marketing – Philip Morris – TBC


NEW for MICE 2004!



Participation is by invitation only and includes access to all meetings/discussion groups and networking activities. Accommodation is in a 5-star deluxe environment, with access to the following:


  • Gourmet luncheons and Gala Dinners at Hotel de Paris and Hotel Hermitage,

  • Cocktail Reception and Dinner at Jimmy`z, the most exclusive Private Club in the Principality,

  • A tour of Monaco by night,

  • A visit to the world renowned Hotel de Paris Wine Cellar

  • Access to the Thermes Marins Seawater Spa Centre (Hotel Hermitage) and the famous Monte-Carlo Casino.

  • Soins Caviar beauty treatments by La Prairie

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