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Cruise Amour has announced the launch of its newFind Me a Cruise tool

Cruise Amour launches Find Me a Cruise tool

Although the Cruise Amour website is already the fastest UK cruise agency site and one of the easiest to navigate, managing director Tim Hurrell was keen to introduce the tool: "Giving our customers the best possible on-line experience has always been our goal. We’re passionate about getting the customer experience right, so when it came to deciding on whether to introduce a tool which makes it even easier for customers to find their dream holiday – of course we said yes.

"Customers can now choose our easy to use search or, if they’re feeling a little bit lazy, are short on time or perhaps can’t find what they are looking for, then they can now simply complete a find a me cruise request and let our specialist do the work for them."

The Find Me a Cruise tool works by first asking the customer a few questions about their holiday preferences and for their contact details. It then checks for cruises that match the customer’s requirements and sends the enquiry to a cruise specialist, before confirming to the customer that the request has been sent. The specialist then uses their knowledge, experience and the cruises previously found by the system to come up with a number of options for the customer to choose from.

As with all Cruise Amour on-line systems, each request is fully tracked from the outset ensuring that every enquiry is dealt with promptly and to the customer’s satisfaction.

Commercial assistant Russ Goodall, added: "Since introducing the Find Me a Cruise tool we have seen a notable uplift in online enquiries and subsequent bookings. Customer reactions to the tool seem to be extremely positive with the biggest increase in enquiries coming outside of normal business hours."

Although customer adoption has been good, over the next few months Cruise Amour will be talking with customers who have used the tool to find out how we can improve it further and make it even more useful.

The Cruise Amour’s Find Me a Cruise tool can be found on Cruise Amour’s website.

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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