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Expedia Media Solutions, the advertising sales division of Expedia, Inc., announced the expansion of its successful TravelAds search advertising program to France, Germany and Italy. Currently available in the US, Canada and UK, this expansion brings the ease-of-use, flexibility and high return-on-investment (ROI) that TravelAds is known for to more Expedia hotel partners worldwide.
TravelAds is an automated, easy-to-use search placement offering that delivers a highly targeted, sponsored listing in the hotel search results pages at Expedia.com and Hotels.com with criteria relevant to a specific property and location. Available in the US, Canada and the UK since 2009, hotels ranging from independent properties to multi-property chains have reported strong results with TravelAds. A study of TravelAds results showed on average a 40 percent lift in transactions and 52 percent lift in market share within the first week of participation.
“Expedia TravelAds has proven to be a very effective tool to instantly help build room nights and revenue at a minimalcost with a very high ROI,” said Nic Barger, Makaha Resort in Oahu. Makaha Resort has reported an increase in room nights and revenue production of roughly 54 percent with an ROI of 29 to one.
"By utilizing TravelAds from the beginning, IHM has been able to deliver our client hotels a return on investment ranging between fifteen and twenty-five to one,” shared Sean Kane, vice president, Investors Hospitality Management (IHM).
With TravelAds, hotels set a maximum price-per-click and only pay when a customer clicks ontheir hotel ad.With a low cost of entry, this pay-per-click auction model is designed for any budget range, reaches highly qualified customers and provides insightful analytics at every step so hotels can adjust their campaigns to maximize success.
“The nature of consumer behavior, and search, is global – which is why the continued international expansion of TravelAds presents an exciting opportunity for hotel marketers,” said Noah Tratt, vice president, Expedia Media Solutions. “Marketers can continue to leverage our targeted search solutions for in-market consumers, and increase this option to a more global scale to drive efficiency and ROI.”
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
