Flying Blue, the joint frequent flyer program (FFP) for customers of AIR FRANCE KLM, is celebrating its first anniversary. With 11,200,000 AIR FRANCE and KLM members, Flying Blue is…
Flying Blue, the joint frequent flyer program (FFP) for customers of AIR FRANCE KLM, is celebrating its first anniversary. With 11,200,000 AIR FRANCE and KLM members, Flying Blue is Europe’s leading FFP, offering the highest membership levels and the fastest growth rate in membership. More than 10% of members joined the program in the past 12 months (two thirds of these new members are international customers).
Half of the new members joined online, with more than 30% of members opting to receive their Mileage summary and the e-newsletter via the internet.
Flying Blue is an innovative frequent flyer program with a four-tier structure (Platinum, Gold, Silver and Ivory levels), allowing some 70 million AIR FRANCE and KLM passengers to benefit from all the advantages of the two brand’s combined networks. Customers may also earn and use Miles on some 18,000 flights to 900 destinations operated by more than 30 airline partners and over a hundred non-airline partners.
“The success of Flying Blue is a perfect illustration of a win-win global commercial strategy, as shown by the excellent results of AIR FRANCE and KLM for 2005-06”, said Jean-Cyril Spinetta and Leo van Wijk, Group Chairman and CEO and Vice-Chairman respectively.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
