Galileo International has announced that it has signed a three-year agreement with…
Galileo International has announced that it has signed a three-year agreement with British Airways (BA), ensuring that Galileo-connected travel agencies and their customers continue to have complete access to the broadest possible range of BA fares directly through the Galileo system on a worldwide basis.
The agreement with British Airways offers Galileo-connected travel agencies across the globe, on-line and off-line, a real competitive advantage by giving them access to all available BA fares, including accessing the same fares as those available through BA`s own sales channels. The new agreement comes into effect March 1, 2004.
GDS`s are a key and efficient element in airlines` distribution strategy. Galileo has been at the forefront of recognizing the need to ensure that distribution services remain cost-effective for airlines and travel agencies over the long-term, commented Ken Esterow, EVP, Airline Services, Cendant`s Travel Distribution Services Division.
Dale Moss, Head of Worldwide Sales for British Airways said, We are delighted to have reached this agreement with Galileo. This initiative ensures that we can achieve our financial objectives while maintaining what is a vital sales channel for us. Travel agents will have access to the best BA fares through the Galileo GDS, which can only benefit their customers.
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