New Research from Tourism Intelligence International reveal that Britain is one of the most robust, dynamic and terror-resistant travel markets in the world. The British travelling population is expected to near the 70 million…
New Research from Tourism Intelligence International reveal that Britain is one of the most robust, dynamic and terror-resistant travel markets in the world. The British travelling population is expected to near the 70 million mark by 2010, compared with 64.1 in 2004. How the British will Travel 2010 urges tourism destinations and travel suppliers to give priority to this important source market.
The report cautions, however, that the British travel market is highly complex and that, to remain competitive, travel suppliers will need to work harder to exceed the expectations of their British customers. The experienced, ageing, demanding and independent British traveller, together with a highly concentrated travel market, and the growing impact of the Internet, are making it imperative that travel suppliers come to grips with this important market.
How the British will Travel 2010 aims to provide travel suppliers with the information and tools needed to understand and exploit this critically important travel market.
The report demonstrates, for example, that the British travel market is increasingly Independent – with home-assembled, DIY holidays becoming the norm. The factors driving this trend are analysed (e.g the rise of gap year travel, branding, all-inclusive holidays, time share and more) as well as the consequences and strategic options for travel suppliers.
Aimed at marketers and those keen on attracting and keeping the British market, this report from Tourism Intelligence International is comprehensive and in-depth research available on the British Travel Market. The report identifies and ranks regions in Britain with the greatest travel potential; analyses key economic, social and demographic influences; assesses travel behaviour, motivation, spending and holiday preferences; favourite holiday destinations and much, much more.
How the British will Travel 2010 identifies the top growth destinations for the British market (e.g. Cyprus, China, Dubai, New Zealand, Maldives) The destinations that are ‘in’ and those that have excellent growth are also identified (e.g. Brazil, Bulgaria, Dominican Republic, Mozambique, Kenya, Vietnam, Abu Dhabi, Oman, Seychelles).
Detailed country forecasts to 2010 for key destinations – Australia, Barbados, Cyprus, Egypt, Hong Kong, India, Ireland, Jamaica, Japan, Kenya, Netherlands, Singapore, Spain, Turkey, the USA – are provided.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
