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The continued rise of Eastern European destinations within the international meetings industry is confirmed once again with the announcement that Torun (Poland) is among the winners of the 2008 IMEX Wild Card programme. A second, free exhibition place has also been awarded to the Republic of Armenia. Two further Wild Card places have also been awarded specifically to new German exhibitors – Holstein Eventmarketing and Marketingkooperation Städte Schleswig-Holstein.
The IMEX Wild Card programme offers entrants into the international meetings market the chance to exhibit free of charge alongside established destinations and other participants. To qualify for the scheme, entrants must not have exhibited at a major international fair before, although they must have sufficient infrastructure and skill to support their ambitions to enter the meetings or incentive travel market. The IMEX marketing team also provides each winner with year-round marketing support and guidance.
Carina Bauer, IMEX Marketing and Operations Director, said "As the international meetings industry becomes bigger and stronger every year new destinations are entering the market and gaining recognition more quickly. Many of them are able to attract development funding but others struggle to convince investors or local business partners of the value of having a higher meetings industry profile. We are delighted that our Wild Card programme can help these fledgling destinations to demonstrate their potential and ambition. And we know it works because, over the years, we have seen several Wild Card winners come back to the show as exhibitors in their own right."
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
