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National Meetings Week campaign brand

Keep Britain talking gets U.S backing

The meeting and event industry’s Keep Britain Talking campaign has received high profile endorsement from Keep America Meeting, the lobbying initiative for the US industry.

Keep Britain Talking, this year’s National Meetings Week campaign brand, run by VisitBritain, was set up as a sign of support for the US initiative and is focused on lobbying government and wider business audiences to support the UK meetings and events industry.

“We’re delighted to see the Keep America Meeting campaign replicated for the UK,” said Alison Smith Jenks, creator of Keep America Meeting and Vice President, Marketing for TBA Global. “In this current climate, it is increasingly important for us to come together as a worldwide industry. We are behind any initiative that supports the meetings industry and Keep Britain Talking is a campaign with the right mix of objectives to really make an impact.”

Keep America Meeting was launched in response to US government regulation of the events industry and has received widespread support across the globe and in particular within the UK market.

“The activities of the Keep America Meeting campaign have been well publicised in the UK,” comments Joss Croft, Head of Business Visits and Events at VisitBritain, and campaign organiser for the Keep Britain Talking campaign. “This endorsement adds further credibility to the campaign and presents a stronger case to our lobbying of UK government.”

“Keep America Meeting received global support from individuals who wanted to make a statement about the value of meetings, events and incentive travel,” concluded Jenks. “We hope the campaign will make a difference to the industry in the same way Keep America Meeting has done in the US.”

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