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The UK’s smaller travel companies can now match-up to their bigger competitors by sending itineraries and travel information to their customers’ mobile phones for free. The new service, from mobile travel specialist Mantic Point, allows SMEs to apply personalised information with their own logo and identity before it is sent to their customers’ mobile phones.
The mobile-web initiative is the latest phase in Mantic Point’s SME strategy and provides a quick, low-cost way for travel companies to distribute information through mobile phones. It is also based on Mantic Point’s StreamThru platform, which has helped countless travellers since its launch in early 2007.
“This new service allows the smaller travel businesses to have quick and easy access to a mobile phone service – something most travellers are coming to expect as part of their package,” says Mike Atherton managing director of Mantic Point.“The other real value of sending travel itineraries to a mobile phone is that customers can avoid having to carry around lots of paperwork and will always have access to their travel details.”
To obtain the information, customers just need to visit a link on their phone while they are travelling. They will also have access to other enhanced content to support each stage of their trip, such as flight updates, traffic reports, airport information, travel guides and weather forecasts.
Travellers can opt for the mobile itinerary when booking their trip through the SME. The travel company will then need to pass on the customer’s information to Mantic Point using Mantic Point’s API (application programming interface).
“Customer satisfaction is of utmost importance to the SME. This quick, easy and convenient service is an ideal offering for travellers who are constantly on the move,” explained Mike Atherton.
“The product is accessible for all sizes of travel brands and is an affordable solution which enhances the customers’ travel experience. Also, the branding will reinforce the travel company’s relationship with their customer when that individual is away.”
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
