A special survey conducted by International Leisure World Magazine during and after the 2006 Moscow International MICE forum has revealed many interesting statistics regarding the development of the…
A special survey conducted by International Leisure World Magazine during and after the 2006 Moscow International MICE forum has revealed many interesting statistics regarding the development of the Russian MICE industry.
In particular:
- MICE business from Russia is set to increase by more than 170% in 2007
- The busiest time for Russian MICE is October-April with 68% of events taking place
- The busiest single Month is February with more than 18% of the total events being held
- The largest sector of the industry is Conferences with more than 29%
- Incentive tours account for 16% and seminars abroad for 11%
- 44 Countries were indicated as destinations for MICE travel from Russia
- Turkey has the largest sector with 8.85% followed by France 8.41% & Germany with 6.9%
- Other leading countries were Italy, UK, Spain, Austria, Egypt, UAE and China
- 39% of all MICE groups have 21-100 participants
The buyer/visitor profile to the Moscow International MICE Forum indicated that more than 31% were qualified MICE professionals, 12% were Corporate Buyers representing leading Russian companies. Trade Buyers were the largest sector covering Business Travel Companies with MICE departments and smaller, highly specialised companies also handling MICE business for their regular clients.
The results of the first MICE statistics for Russia provide a reliable basis on which to compare with future information. The market is expanding fast and specialisation will enable the market to grow.
The survey also indicated a growing interest amongst Russian companies who now value the importance of motivating staff though incentives and spectacular product launches, in addition to the great advantages of arranging Meetings abroad and attending International Conferences.
The Russian MICE market has now arrived and will soon takes its place amongst the giants in the market place!
TravelDailyNews International is the media partner of the Moscow International MICE forum.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
