Hotel management companies discover the power of complete, integrated platform.
JACKSONVILLE, FLORIDA – Vizergy released its Hotel Web Management Platform in early August. The company deployed the industry first platform that allows hoteliers to manage their entire online presence in a manner that’s easier, more efficient and more productive than ever before. During the platform’s first two months live, hoteliers from both independent properties and large hotel management companies have boasted about the benefits.
Vizergy’s Hotel Web Management Platform offers a faster and smarter way for hoteliers to manage their online presence. It takes a holistic approach, integrating all online activities in one spot, including, but not limited to:
- Marketing Planning – keep your property-level teams on track
- Social Monitoring – monitor and respond to social media posts and reviews
- Call Tracking – record and listen to travel shoppers’ calls
- Content Management System (CMS) – quickly modify website and mobile website design and SEO
- Integrated Reporting – benchmark against Vizergy portfolio; measure success for one property or entire portfolios.
The platform can be used in conjunction with Vizergy’s marketing programs -which include search engine optimization, pay-per-click ads, display ads, social, mobile, local and more- or used as a standalone software if marketing is done in-house. It’s the ideal solution for both individual properties and hotel management companies with multiple properties, as they can use the platform as an enterprise management system.
Brandon Harper, eCommerce Manager at Winegardner & Hammons, Inc., and a longstanding Vizergy marketing client, quickly realized the benefits of the new platform.
“Vizergy’s people and their expertise have always set them apart. Now, with the new management platform, they provide everything our portfolio needs from an online marketing partner. The platform allows our team to gather competitive intelligence, analyze metrics and better understand our social presence. Each and every component helps us refine our marketing strategies and reach goals for both individual hotels and our entire portfolio.”
Robert Arnold, Vizergy’s Vice President of Sales, says the ultimate goal of the platform is to provide hoteliers from all types of management companies and properties a better way to manage their online presence and drive revenue.
“Integrating and managing online marketing is a difficult task -from social media, to review responses, to seasonal messaging on websites and mobile websites. The last thing our clients want to do is log into multiple locations to oversee their activities. Our new platform allows hoteliers to manage their entire online presence quicker and focus on other daily activities. It also helps pinpoint opportunities to better reach targeted shoppers, so that hoteliers can make their marketing more efficient and productive.”
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
