For the first time in Jordan a Bartenders Competition will be launched at the 4th International Hospitality Forum…
For the first time in Jordan a Bartenders Competition will be launched at the 4th International Hospitality Forum that will take place from 28 to 30 September 2004 at Zara Expo Amman. Over 40 Jordanian barmen are expected to take part in this exciting new feature that is organized in association with Johnnie Walker Red Label, Power Horse, Smirnoff vodka and De Kuyper liqueurs.
Each barman will prepare 3 cocktail drinks. A panel of expert jury will judge the taste, presentation and aroma of the cocktail, in addition to, the efficiency of preparing the drink, the character and appearance of the competitor, timing and the name of the cocktail chosen by the competitor.
A special bar area will be built for the competition at level P1 at Zara Expo to create a lively night club ambiance. Nai, one of Jordan`s most distinguished nightclubs, will provide the bar for the competitions along with the music while the spectators can enjoy watching the competitions and shows from an auditorium equipped with special light and sound effects.
To also help raise the skills of Jordanian barmen, a Lebanese master of this profession will be conducting training sessions at the bar. In addition, visitors will enjoy flaring shows conducted by another Lebanese expert bartender.
Masafi signed in as Sponsor for The International Hospitality Forum. Masafi, the Gulf’s leading producer of bottled mineral water established in 1976, signed up a sponsorship agreement for Jordan’s premier event for the hospitality and foodservice trade show – the International Hospitality Forum (IHF 2004). Holding the market leadership in the Gulf for the past 28 years, Masafi has become a unique generic name for mineral bottled water in the entire Gulf region.
The recent remarkable growth in Jordan’s hospitality industry has prompted Masafi to look at the Jordanian market. Earlier this year it appointed Hashlamoun Foodstuff Trading Company to represent it in the Jordanian market. “We are confident that Masafi will gain a good market share in Jordan with our range of quality products. We aim to strengthen our market leadership by constantly enhancing the excellence of our products through continuous reinvestment and innovative manufacturing and marketing strategies. We are proud to sponsor the International Hospitality Forum which will showcase our products to visitors from Jordan, Syria, Iraq, Lebanon and the wider region”, said Mr. Tareq Hashlamoun, Managing Director of Hashlamoun Foodstuff Trading.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
