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Incentive companies form new global alliance

Chicago-based Hinda Incentives announces the formation of the World Award Alliance -a group of incentive companies that span the world…

Chicago-based Hinda Incentives announces the formation of the World Award Alliance -a group of incentive companies that span the world — as a major step forward in meeting the needs of clients whose brands and marketing support are on a global scale. The partners in this venture are The Grass Roots Group, BitTIme and Accumulate.

Hinda offers an online incentive platform, with high quality, name-brand lifestyle awards, and the best fulfilment capabilities in the country. The company has been supplying merchandise awards to the incentive industry for more than 30 years. With a partner in Canada, Hinda can offer coverage across the whole of North America.

BitTime is the leading provider of sales incentive programs for English, Spanish and Portuguese speaking audiences throughout the Americas. BitTime has proven experience with successful regional implementations of online incentive solutions, through local offices in Miami (head office), Argentina, Brazil, Colombia, Costa Rica, Chile, Ecuador, Mexico, Peru, South Africa, Uruguay and Venezuela.

Accumulate, a division of Wishlist Holdings Ltd, has its head office in Melbourne, Australia. It designs, implements and manages online incentive and recognition solutions that align individual performance objectives with key corporate goals and values. Accumulate operates throughout the Asia Pacific region, currently fulfilling programs in Australia, Hong Kong, Malaysia, New Zealand, Singapore, Japan, Taiwan and the Philippines.

The Grass Roots Group, based in the UK, helps client organizations become more effective through the design and delivery of programs that influence the attitude and behavior of their employees, customers and partners. The unique Grass Roots combination of technical ability and high caliber people provides the tools to help, retain and grow many market leading brands at home and abroad. Grass Roots provides online reward systems for clients across Europe, the Middle East and Africa supported by local offices in Spain, France, Germany, Italy, Greece, Ireland and South Africa.

The four founding partners of the World Award Alliance can collectively offer clients a global service of online ordering and local fulfilment, something that hitherto has simply not been possible. Previous attempts to set up such a facility have foundered on financial, legal, tax, political or technical grounds: the World Award Alliance partners are each already operating under local laws, cultures, customs and practices.

The Alliance makes it easy for clients to match their marketing map with a reward fulfilment network that will provide consistent quality, integrated reporting and strong central management. Each partner is an acknowledged leader in its sphere of influence and knows its local market intimately. The Alliance represents a breakthrough for clients who seek a centrally managed global solution but with the ability to respond to local cultures and requirements.

Theodore Koumelis
Co-Founder & Managing Director - Travel Media Applications | Website

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.