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Charlotte’s hometown airline, US Airways teams up with the city’s NBA franchise, the Charlotte Bobcats, in a new corporate sponsorship agreement. US Airways and the Bobcats will hold an event for the airline’s 6,100 Charlotte-based employees later this week to celebrate the new partnership.
US Airways will sponsor in-game promotions and contests for fans at Bobcats home games. Additionally, the airline will secure promotional scoreboard signage at Time Warner Cable Arena in downtown Charlotte. US Airways will also have client hospitality opportunities at Bobcats home games.
US Airways’ Senior Vice President, Marketing and Planning Andrew Nocella, said, "It’s a natural fit to pair up Charlotte’s hometown airline with the hometown team. Our partnership with the Charlotte Bobcats lets US Airways show our commitment to the Charlotte community and Bobcats fans everywhere."
"US Airways is one of those remarkable companies with strong Charlotte ties, a sterling reputation and a global reach," said Bobcats Sports & Entertainment President and Chief Operating Officer Fred Whitfield. "Much like the NBA brand is able to export our city’s name and identity to a world-wide audience, US Airways has been doing that on Charlotte’s behalf for years, and that’s what made this such a perfect fit for both of us."
US Airways, along with US Airways Shuttle and US Airways Express, operates more than 3,000 flights per day and serves more than 190 communities in the U.S., Canada, Mexico, Europe, the Middle East, the Caribbean, Central and South America. The airline employs more than 31,000 aviation professionals worldwide and is a member of the Star Alliance network, which offers its customers more than 19,700 daily flights to 1,077 airports in 175 countries. Together with its US Airways Express partners, the airline serves approximately 80 million passengers each year and operates hubs in Charlotte, N.C., Philadelphia and Phoenix, and a focus city at Ronald Reagan Washington National Airport. And for the eleventh consecutive year, the airline received a Diamond Award for maintenance training excellence from the Federal Aviation Administration for its Charlotte hub line maintenance facility.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
