Cendant Travel Distribution Services (TDS) and VFM Interactive are working to increase the quantity of hotel visuals provided through Galileo International, Inc….
Cendant Travel Distribution Services (TDS) and VFM Interactive are working to increase the quantity of hotel visuals provided through Galileo International, Inc., a leading global distribution system (GDS), and subsidiary of Cendant Corp.. The relationship between the two companies will provide VFM`s still and rich media image content to Galileo-connected agency customers worldwide.
When completed, this arrangement will expand on the existing relationship between Cendant and VFM, which already distributes hotel visual content through Cendant`s online travel agencies: Orbitz, CheapTickets and Lodging. VFM`s growing photo and rich media portfolio will be extended to Galileo International to further enhance the Galileo Image Library, launched earlier this year.
Consumers rate visuals with extremely high importance in selecting a hotel online and we are delighted to further build on our relationship with Cendant by adding Galileo to our distribution network to offer Galileo-connected travel agencies access to more high quality hotel images, said Paolo Boni, VFM president and chief executive officer.
We`ve had great response to the Galileo Image Library and look forward to adding VFM`s distribution feed to provide our travel agencies around the world with more competitive information and resources to sell more hotel rooms and other travel services, said George Roukas, vice president, Strategic Product Development, The Americas, Cendant Travel Distribution Services.
Both parties expect the VFM content to be available by early next year.
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