The 5th Travel Internet Marketing Strategy Conference presented by the Hospitality Sales & Marketing Association International (HSMAI)…
The 5th Travel Internet Marketing Strategy Conference presented by the Hospitality Sales & Marketing Association International (HSMAI) will delve into “Emerging Trends in Internet Marketing,” as expert speakers and panelists gather in San Francisco, CA, at the Sir Francis Drake Hotel on Dec. 7, 2005.
Timed in conjunction with HEDNA 2005, the Travel Internet Marketing Strategy Conference will focus on hot topics such as global trends, threats to your e-business, digital marketing to consumers, and privacy vs. measurement.
The power and influence of the Internet is taking the industry by storm, and every sales and marketer in travel and hospitality should know how to use it effectively to build your business and protect the brand,” states Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI.
“To fully leverage the power of the Internet in today’s global environment, online marketers need to do more than understand the techniques that drive bookings, such as search engines, but more importantly, identify ways to protect the brand,” states Jens Thraenhart, executive director, marketing strategy & CRM, Canadian Tourism Commission, and chair of the HSMAI Travel Internet Marketing Organization (TIMO). “Conference attendees will get an understanding of the emerging trends and technologies that can make one vulnerable to Internet-related opportunities and threats, as well as effect consumer buying behaviors in different regions of the world.”
Session 1: Emerging Threats and Protecting Your e-Business
Speaker & Moderator: Panos Anastassiadis, CEO, Cyveillance.
Panelist: Robert C. Boxberger, executive vice president of risk operations, Washington Mutual Card Services and Tom Vadnais, senior vice president, Commission Junction and Mediaplex
The Internet has been embraced by consumers and businesses alike. Consumer confidence is attacked from all sides in the online environment: hijacked brands, competitors diverting traffic, activists planning attacks and customers’ data being stolen and misused. Consumer perception will likely drive companies to quickly adopt advanced solutions or risk losing existing and potential customers, revenue streams and brand reputation. Optimizing your presence online goes beyond capturing Web traffic. This session will address ongoing and emerging risks to consumer confidence in today’s global hospitality environment: the various ways they manifest themselves online, their impact, and what to do about them.
Session 2: Consumers Have it All: The Latest in Effective Digital Marketing Techniques
Speaker: Geoff Ramsey, CEO, eMarketer
Consumers today are armed with iPods, TiVo machines, Blackberries, search engines, broadband connections and other digital technologies, and they have gained unprecedented control over their media, content and purchasing options. As a result, marketers are facing an increasingly complex web of challenges. This session will cut through the hype, misinformation and contradictory research data to provide a clear picture of how digital advertising and marketing techniques can help you achieve your objectives in unique and powerful ways.
Closing Keynote: Nick Nyhan, president, Dynamic Logic on Metrics vs. Privacy: The Safecount Initiative
Advertisers are increasingly using the digital media landscape to find, engage and measure consumers. While advertisers talk about engagement and accountability, consumers are talking about identity theft, spyware, and fear. Where is the middle ground? We look at the debate over cookies, which touch on many of these issues in order to examine a larger question: Are marketers facing a digital arms race with consumers long term?
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
