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ASATA joins Association of Eastern and Southern Africa travel agents

ASATA

Partnership fosters collaboration and growth for travel agencies across the region.

JOHANNESBURG – ASATA is taking its advocacy efforts to new heights by officially joining the Association of Eastern and Southern Africa Travel Agents (AESATA) as a new member. This partnership unlocks new collaboration and growth opportunities for its members.

South African travel agents are set to benefit from strengthened regional ties and a unified advocacy platform through this partnership, which connects ASATA with travel agent associations from 10 other countries. Together, they will collectively tackle cross-border challenges, promote intra-Africa travel, and drive sustainable business growth across the region.

Through AESATA, ASATA members gain access to shared insights on key industry trends and patterns impacting the travel sector in Eastern and Southern Africa. The collaboration allows South African travel agencies to have a stronger, unified voice in advocating for policies that
create an enabling environment for business development.

“Joining AESATA is a game-changer for our members,” said Otto de Vries, CEO of ASATA. “Cross-border cooperation is crucial for our industry’s long-term success. By partnering with our peers, we open up new opportunities to learn from one another, forge regional
partnerships, and ensure travel agencies’ interests are prioritised as drivers of sustainable tourism growth across Africa.”

AESATA provides a platform for national associations to jointly tackle issues of mutual importance, such as rebuilding resilient travel business models, promoting intra-Africa travel, and aligning policies to uphold responsible tourism practices. A key focus is leveraging the African Continental Free Trade Area to unlock the continent’s full potential for travel and tourism.

The upcoming 2024 AESATA Conference in Kigali, Rwanda in May will convene under the theme “Beyond Borders, Beyond Limits” – a call for travel agents to innovate, collaborate regionally, and future-proof their businesses.

ASATA’s new membership underscores the association’s vision for an integrated, prosperous, and competitive Southern African travel industry. Through fostering cross-border cooperation, ASATA aims to empower its members to deliver exceptional service and travel experiences for customers across the region and globally.

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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