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Serko launches Sabre NDC content on Zeno platform for enhanced corporate travel booking


Serko integrates Sabre’s NDC content into Zeno, offering corporate travelers a seamless booking experience with a mix of NDC and traditional fares, marking a significant step in travel technology.

SOUTHLAKE, TEXAS AND AUKLAND, NEW ZELAND – Sabre Corporation, a leading technology provider to the global travel industry, announced that Serko has launched Sabre NDC content in Zeno, the online travel platform for the business travel market. The activation makes Sabre the first GDS to provide NDC content through Zeno.

Starting this month, Serko’s corporate travel and expense management platform, Zeno, is integrating NDC-enabled content through Sabre’s Offer and Order APIs. Zeno users will be able to shop and book NDC offers through Zeno’s intuitive interface, alongside the ability to book complimentary or prepaid seats and cancel bookings in the platform. Zeno’s integration also enables users to mix and match NDC and EDIFACT fares in a single booking, helping to ensure corporates have access to the broadest possible set of options for their travelers.

“Our vision is to deliver a connected trip experience with the Zeno platform, and this starts with the harmonization of fragmented content sources into a single, seamless interface for the travel booker” said Joydip Das, Chief Product Officer, Serko. “The integration of personalized NDC offers through Sabre continues to build on this vision, helping to ensure that our customers have access to the best offers and pricing for their corporate travel programs.”

Business travelers are often high frequency travelers with very specific needs and are a prime target group for the flexible, personalized content enabled by NDC. Integrating Sabre’s NDC APIs into corporate online booking tools has the potential of increasing demand for airlines’ NDC offers and accelerating the shift from traditional ATPCO/EDIFACT distribution to NDC connectivity.

“With Sabre’s end-to-end capabilities from shopping to booking and servicing, we have laid the foundation to make NDC a reality across the ecosystem,” said Kathy Morgan, Vice President, Product Management – Distribution Experiences, Sabre Travel Solutions. “Now the focus is on scalability, on making NDC offers widely available, and on providing a personalized experience to as many travelers as possible. The availability of NDC content in Zeno is an important step in that journey.”

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.