Vizergy’s data supports the recently reported industry research from Smith Travel Research (STR) showing positive results in three key performance metrics: occupancy up by 7.7 percent, average daily rate rose 3.2 percent, and revenue per available room increased 11.2 percent for the U.S. hotel industry.
JACKSONVILLE, FL – Vizergy, a leading digital travel marketing company, experienced significant growth in the first quarter of 2013 for their overall portfolio, from the number of total bookings for clients, to overall traffic, by providing leading edge technology and best practices in hotel internet marketing. Vizergy’s data shows an upward swing for the beginning of the year, outpacing current industry trends. Overall, the gain experienced in the first quarter is projected to continue throughout the year.
“By leveraging clients’ data using our newest digital marketing platform, we are able to build on their successes and stop wasting time and money on campaigns that don’t produce, allowing our clients to see dramatic improvements in ROI,” said Mike Murray, Vizergy COO.
Vizergy has seen a record year for its clients thus far, with substantial year-over-year improvements for their entire collection of properties in the following key performance metrics:
- 104% increase in relevant website traffic
- 33% rise in overall visits
- 18% upturn in total number of hotel direct reservations
- 33% increase in group RFPs
- 68% year-over-year spike in rooms booked
“Our portfolio experienced an impressive first quarter thanks to not only our clients, but also the teams that make a daily commitment to those clients,” said Joe Hyman, President and CEO of Vizergy. “Our mission is to put our clients’ goals at the center of best practices in digital marketing to ensure success in a complex environment. Our team works together with our clients to turn data into solutions to drive unmatched performance and revenue. This was very apparent in Q1 of 2013.”
Vizergy’s data supports the recently reported industry research from Smith Travel Research (STR) showing positive results in three key performance metrics: occupancy up by 7.7 percent, average daily rate rose 3.2 percent, and revenue per available room increased 11.2 percent for the U.S. hotel industry. Furthermore, PKF Hospitality Research projects U.S. hotel rates in 2013 to increase by 5 percent year-over-year, and Starwood Hotels & Resorts Worldwide, Inc. experienced an advance of 12% in earnings per share from the first quarter of 2012 versus 2013. Vizergy’s client base has outpaced that trend.
Companies are taking notice – Vizergy recently brought on 13 new hotel management companies including, but not limited to: Kokua Hospitality, LLC, Richfield Hospitality, and Valencia Group. These high profile management companies found the Vizergy Hotel Web Management Platform unparalleled to anything else they had previously experienced and an invaluable resource for managing multiple properties in one convenient location. Through Vizergy’s reporting platform, clients stay current with detailed, real-time analytics, measure success using trending reports, and benchmark against the entire Vizergy client base.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
