With a portfolio of more than 1,500 hotels in 40 countries, Roiback has grown like no other player in the sector since its launch in 2010. Specialists in the management of the direct channel, offers a leading booking engine in the market, web solutions focused on conversion and integrated online marketing services.
PALMA DE MALLORCA – The multinational corporation Lopesan Hotel Group and Roiback, specialist and leader in the management of the hotel’s direct channel sales, have signed a collaboration agreement to optimize the hotel group's sales through the direct channel, one of the most strategic for the company.
A total of 21 hotels in the Canary Islands, Germany, Austria and the Dominican Republic are already benefiting from this new partnership with Roiback thanks to the implementation of Roiback's powerful booking engine (BackHotel 4.5) on its corporate website (www.lopesan.com). Another of the services offered in the agreement is the improvement of the traffic capture strategy through advanced integration with the most important meta search engines worldwide.
The integration of the booking engine facilitates the web user's decision to purchase since it brings with it important improvements that simplify its use. During the brief and flexible booking process (in only 3 steps), the page shows a calendar with the availability per hotel as well as alternative dates in case the rooms are occupied on the selected days. It also offers options in other hotels of the chain based on the user's previous searches such as the location, star category or services.
Furthermore, Lopesan Hotel Group has announced the creation and implementation of a website for the group’s new hotel project that is currently being developed in the tourist area of Playa Bavaro, in the Dominican Republic. With a 5 star category and more than 1,000 rooms, the future Lopesan Costa Bavaro resort will be the chain’s first hotel that is marketed under the Lopesan brand in this country. Although it will not open its doors until the summer of 2019, they are already promoting attractive offers through this website.
Eduardo Gomez de la Mata, Head of Ecommerce at Lopesan Hotel Group, has shown his satisfaction about the agreement. "The decision to strengthen our website and our hotel distribution systems has led us to firmly bet on Roiback, as it is a leader in the sector and has shown full involvement and support with the project from day one."
Rebeca Gonzalez, Managing Director at Roiback, has highlighted the importance of the agreement with Lopesan Hotel Group: "It is a real privilege for Roiback to have been chosen as a strategic partner by Lopesan Hotel Group, one of the most important chains in Spain and with a clear international projection. We are already working together to improve and increase their online business and we are convinced that the results will be magnificent."
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
