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Rocco Forte Hotels has chosen leading CRS distribution platform, SiteMinder, to power its online distribution through the seamless integration of the group’s CRS and revenue management systems to the world’s leading online booking sites.
The move will streamline the rate and availability distribution process for Rocco Forte’s 13 luxurious hotels in Europe and the Middle East, boost exposure to online booking channels globally and drive down the cost of booking acquisition.
The SiteMinder Channel Manager provides a complete two-way integration to Rocco Forte Hotel’s protel Multi-Property-Edition (MPE) CRS and the world’s leading booking channels by distributing live availability from protel MPE to booking sites and seamlessly capturing all online reservations directly back into protel MPE – all for a flat monthly fee.
SiteMinder’s full integration with leading revenue management system, IDeaS, completes a “holistic distribution solution” for Rocco Forte Hotels, according to SiteMinder Managing Director, Mike Ford. With live rate recommendations are automatically sent from IDeaS to SiteMinder and distributed to the online channels in real time.
“We are delighted to partner with Rocco Forte Hotels which is one of the world’s most prestigious and forward- thinking hotel groups,” Mr Ford said. “By providing Rocco Forte with the most tightly integrated distribution solution available in the market today, we look forward to helping them effectively scale their online distribution while achieving a formidable return on investment in our technology.
“SiteMinder broke the traditional channel management mould in 2007 by providing a seamless, two-way PMS and CRS connectivity to all major booking channels, placing our platform years ahead of our competitors in this space. We are really seeing the benefits of this strategy now, with many hotel groups across the globe gaining seamless distribution connectivity through our platform.”
Marco Kleiner, Revenue Manager at the Augustine – Rocco Forte Hotel’s deluxe property in Prague, said: “This is a major step for our hotel, especially for our revenue management, because the time we had to invest in the past managing extranets can now be used for other strategic initiatives.”
Rocco Forte Hotels’ Group Director of IT, Emmanuel Clave, said: “The interface development and integration with SiteMinder’s software was a very smooth process and the result is a robust and stable platform between OTA channels and protel, with a full two-way interface.”
Rocco Forte Hotels’ 13 properties are located in the Czech Republic, UK, Belgium, Italy, Germany, Russia and the United Arab Emirates.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
