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STR: Europe hotel performance for July 2020

The absolute occupancy and RevPAR levels were up from June, but remained the lowest for any July on record in Europe.

LONDON — Reflecting reopening around the continent, Europe’s hotel industry reported improved but low performance, according to July 2020 data from STR.

Euro constant currency, July 2020 vs. July 2019

  • Occupancy: -66.4% to 26.5%
  • Average daily rate (ADR): -20.9% to EUR96.43
  • Revenue per available room (RevPAR): -73.4% to EUR25.51

The absolute occupancy and RevPAR levels were up from June, but remained the lowest for any July on record in Europe. 

Local currency, July 2020 vs. July 2019

United Kingdom

  • Occupancy: -67.1% to 28.0% 
  • ADR: -36.3% to GBP66.74
  • RevPAR: -79.0% to GBP18.67

While up slightly from June, each metric was the lowest for any July in STR’s U.K. database. 

Ireland

  • Occupancy: -62.6% to 32.6% 
  • ADR: -24.6% to EUR106.94
  • RevPAR: -71.8% to EUR34.85

Each of the three key performance metrics were up significantly from June, but occupancy and RevPAR came in lower than any other July in STR’s Ireland database.

Tatiana Rokou

Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.

She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.

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