Adara's innovative technology enables advertisers across Europe to cost-effectively reach the carrier's large customer base through highly-targeted digital campaigns.
MOUNTAIN VIEW, CALIF. – Adara, the global leader in data-driven marketing, announced an exclusive partnership with Ryanair, Europe’s ultra-low cost carrier (ULCC). Adara’s innovative technology enables advertisers across Europe to cost-effectively reach the carrier’s large customer base through highly-targeted digital campaigns.
The agreement will allow companies access to increased advertising on ryanair.com, Europe’s largest travel web site, which attracts 1.2m users per day, giving companies throughout Europe access to an innovative media-targeting platform and digital advertising campaigns that are data-driven and precision targeted.
Adara’s Chief Commercial Officer, Scott Garner, said: “Adara is thrilled to team up with the largest passenger airline in Europe. This three-year agreement enables Adara to significantly grow its business in Europe and while making Ryanair’s website an even more attractive media target for advertisers seeking buyers through display, mobile or video campaigns.”
Ryanair’s Head of Communications, Robin Kiely, said: “Ryanair will carry over 80m passengers this year and attracts 1.2m users to the Ryanair.com website on a daily basis, Europe’s biggest travel website, offering an enormous marketing opportunity for prospective advertisers. We are pleased to announce this partnership with Adara and look forward to forging a successful relationship.”
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
