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CWT Vacations launches new online booking tool with local agency support

CWTVacations.ca allows travellers to book exclusive offers online customized by their location.


Carlson Wagonlit Travel (CWT) Canada
recently introduced a new leisure booking website, cwtvacations.ca, for Canadian travellers. Fulfilling the online portion of CWT’s Click, Walk, and Talk service offering, travellers can now book their leisure travel reservations online, including air, car, hotel, cruises, vacation and tour packages, last-minute reservations and special offers.

The new website offers all the convenient trip planning tools travellers would expect from a leading leisure travel site, along with the added security of having a network of local travel professionals available, should additional assistance be required during the booking process. Travellers are asked to provide their postal code at the start of the booking process, which aligns them with travel counsellors at a local office and offers vacations customized to their travel gateway.

“Online reservations are convenient when a traveller knows what they’re looking for, and they feel comfortable navigating the website,” says Karen Marshall, branch manager, Leisure and Local Business, CWT. “But sometimes travellers need additional assistance or input during the booking process, and they take comfort in knowing that our travel counsellors are standing by to help ensure the vacation they book matches up to the experience they desire.”

Louise Gardiner, senior director of leisure travel for CWT Canada, acknowledges, “We know that today’s travellers are looking beyond price, and are focusing on getting the best value for their money. CWT Vacations offers a wide range of supplier offerings that can be customized to match the traveller’s desired vacation experience as well as their budget. Now travellers can access this content in the way that is most convenient for them, online, via a storefront location, or on the phone with one of our experienced travel counsellors. We are local enough to know you.”

The growth of CWT’s web capabilities comes at the same time the company is expanding its local presence across Canada. CWT added nine independently owned and operated CWT Associate offices in 2012 and plans to add more CWT Associates to the program in 2013, specifically in Ontario, Manitoba, and Alberta. This growth, along with the renewal of more than 25 contracts with existing CWT Associates to date in 2013, illustrates that the company sees significant value in having professional travel counselors who can work directly with travelers to design their ideal vacation, as well as offering convenient online resources for those who prefer that method of booking.

CWT Canada serves corporate, leisure, and meeting & events clients in nearly 200 locations across Canada. CWT’s presence in the Canadian marketplace includes wholly owned CWT offices, independently owned and operated CWT Associates, and CWT/Harvey’s Travel locations, operated in conjunction with a joint venture partner.

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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