Taking place for the 7th time at C-B-R, which runs from Saturday, 14 to Wednesday, 18 February at the …
Taking place for the 7th time at C-B-R, which runs from Saturday, 14 to Wednesday, 18 February at the New Munich Trade Fair Centre, is the C-B-R Tourism Symposium. This year the theme will be `Best agers in tourism – Tourism with best agers`. Taking part in this event will be internationally recognised tourism experts, psychologists, specialists in marketing to older people, specialist tour operators and other tourism professionals. They will be discussing this topical theme on Tuesday, 17 February 2004 between 2 and 7 p.m., before an audience of trade visitors, exhibitors, students, trainees and journalists.
Programme:
2.00 p.m. Welcoming Address, Norbert H. Bargmann, Managing Director of Messe Munchen GmbH
2.15 p.m. Tourism research faces new challenges: Focus on the `best` generation, Prof. Dr Jorn Mundt, Head of the Tourism Dept., Professional Academy of Ravensburg
2.30 p.m. Spa holiday or cultural tourism? What the best agers expect from the travel market, Dr Michael Pries, B(A(T Freizeit-Forschungsinstitut, Hamburg
3.00 p.m. The psychology of the best-ager consumer, Prof. Dr Dr hc. Lutz von Rosenstiel, Economic and Organisational Psychology, Department of Psychology, Ludwig-Maximilian University of Munich
3.30 p.m. Worldwide age-related growth – the opportunities for tourism in Germany, Petra Hedorfer, President of the Deutsche Zentrale fur Tourismus, Frankfurt
4.00 p.m. Coffee and conversation break
4.30 p.m. Wellness tourism for the 50 plus age group in the Teutoburger Wald – Findings and perspectives, Vera Wiehe, Project management, quality community, Teuto Wellness 50plus, Bielefeld
5.00 p.m. Strategies for the tourist growth market no. 1: 50 plus age group, Hermann Paschinger, Managing Director Obmann, 50plus Hotels, Stra?
5.30 p.m. Marketing mix for different age groups, Guido Wiegand, Member of the corporate management, Studiosus Reisen, Munich
6.00 p.m. Informal reception for participants in the tourism symposium
The event takes place in Conference Room KA.6 (near Hall A6). The symposium is to be chaired by Dr H. Jurgen Kagelmann, lecturer in tourism at the University of Munich and Willy Ratzinger, lecturer in tourism at the Fachhochschule Munich.
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