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Amadeus announced nine distribution agreements implemented in 2011 with low-cost and hybrid carriers that improve travel agents’ access to the inventory, schedules and fares of the over 74 million seats sold annually by these nine airlines.
Amadeus has signed distribution agreements with Air Arabia (Maroc), Air Mediterranee, flydubai, Porter Airlines and Vision Airlines. These airlines will now be bookable by travel agencies using the Amadeus system.
Porter Airlines has also signed a full content agreement along with Frontier Airlines, another North American carrier. In Europe, airberlin, Germany’s second-largest airline, and Norwegian Air Shuttle, a Scandinavian low-cost carrier, have extended their relationship with Amadeus and renewed their existing content agreements.
“We are committed to bringing and guaranteeing Amadeus’ travel agents worldwide access to the most comprehensive range of fares, schedules and inventory,” said David Doctor, Director Airline and Travel Agency Distribution, Amadeus. “Furthermore, airlines on the Amadeus system can improve margins by targeting higher yield business passengers and extending their reach into new segments – many low-cost carriers start distributing to travel agencies to pursue revenue growth,” he added.
Two thirds of the international bookings of airlines on the Amadeus system are made by travel agencies and on average the yield per net booking is 66% higher in the travel agency channel than it is in the airline website.
Earlier this year, Amadeus also implemented a solution that enables Germanwings to deploy e-ticketing services to travel agencies but without adding complexity to its operations. All travel agencies using Amadeus can now make bookings, issue tickets and carry out post-sales trip changes for Germanwings flights. The booking and ticketing process is seamlessly integrated into the travel agent’s workflow and mid and back-office systems.
“The easier it is for a travel agent to access a low-cost carrier’s content the higher booking volumes that LCC will attain,” Doctor concluded.
Total bookings on low-cost carriers by travel agencies using Amadeus in the first half of 2011 increased by 21% compared with the first half of 2010. Approximately 70 low-cost carriers are now bookable within the Amadeus system, including AirAsia, easyJet, Virgin America and WestJet.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
