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VisitEngland launches a new version of the Access Statement Online Tool, aimed at helping businesses cater for visitors with access needs. This new version is specifically tailored for nature reserves and has been created in partnership with the Royal Society for the Protection of Birds (RSPB).
The online tool provides detailed guidance on the accessibility information required on all aspects of the visitor experience at a nature reserve.
Businesses are encouraged to write a general introduction describing the location (woodland, wetland, coastal and highlights) and summarise any specific services and facilities suitable for people with access needs. In addition, information may also cover the following areas:
– Pre-Arrival – transport services, a description of the approach to the reserve (is the ground even or uneven), information provided in alternative formats such as large print and audio.
– Car Parking and Arrival –car parking, drop off points, alternative entry points, number of steps, handrails and ramps.
– Visitor Centre – available seating, staff assistance, lighting, provision of hearing loop system for deaf and hard of hearing.
– Nature Trails – width of paths (are they wide enough for wheelchair / pushchair users to pass?), gates and stiles.
– Viewing Facilities – entry to hides, shelters, screens etc, provision of low windows, lifts / ramps to access viewing areas.
Additional areas that are covered include: public toilets; catering; retail outlets; picnic area, education centre; and future plans for improvement.
Ross Calladine, VisitEngland’s Skills, Welcome & Accessibility Manager said: “People with access needs require specific information about a venue in advance in order to be able to make an informed decision about whether an establishment can cater sufficiently for their needs. Nature reserves, like any other attraction, should provide as much information to visitors as possible – this will help to enhance the visitor experience and also highlight areas where the business could improve.”
Liz Outhwaite RSPB’s Visitor Services Advisor also commented: “Nature reserves offer wonderful opportunities to connect people with nature. By providing more and better information on a reserve’s accessibility, we hope more people will feel able to visit and experience wildlife first hand. The RSPB is delighted to have worked with VisitEngland to provide this new online tool.”
Once a business has created their Access Statement they can then make this information readily available to visitors. VisitEngland requires any business that is part of the quality assessment schemes for accommodation and attractions to have an Access Statement.
The national tourist board is also working with partners like the British Hospitality Association and the British Beer and Pub Association to provide tailored guidance for the many varied experiences visitors can have when on holiday in England.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
